Navigate
complexity.
Unlock
growth.
We guide businesses through uncertainty and empower them to thrive in a dynamic world.
About
In today's ever-changing world, companies face unprecedented complexity.
Overwhelmed by priorities, lacking clarity on direction, businesses struggle with innovations and risk being outpaced by competition.
Signifiqa cuts through complexity. Committed to simplifying and focusing on growth initiatives, we help you find clear direction. With the power of strategic marketing, we are here to propel businesses to new heights.
Signifiqa is a boutique firm. We value quality, guarantee agility and focus on impact. We partner with you, providing extensive professional expertise and tailored solutions that address your unique needs. Solutions that help your business thrive in our dynamic world.
Services
We help businesses deal with complexity to create room for their growth.
We are committed to applying our extensive knowledge across various industries, including retail, financial services, food and beverages, B2B, luxury, and pharmaceuticals, to effectively address your specific case.
examples of situations we can help you solve
Revitalize stagnant businesses
Provide guidance and resources to embrace change, and get back on the growth track.
Shift business
trajectory
Empower you to rethink your strategy, make informed decisions and create a clear roadmap to success.
Kick start
growth
Establish vision, identify critical initiatives and allocate resources effectively - all to maximize your impact.
Generate bolder
ideas
Collaborate on innovations, validate concepts and match ideas with business goals.
Simplify marketing
processes
Streamline workflows, integrate practical tools and standardize ways of working to enhance efficiency.
signifiqa streamlines complexity and guides companies towards paths for success.
In-depth research
We provide data-based insights you need to make informed decisions. Whether it's qualitative or quantitative research, we guide you through market trends, competitor landscape or consumer behavior.
Brand development
With a distinctive brand identity, value proposition, and positioning strategy, your brand stands out in the market. We leverage our expertise to ensure that your brand resonates effectively with your target audience.
Marketing strategy
Based on comprehensive analysis, we partner with you to develop and execute solid, functional marketing strategies that meet your unique business needs and objectives.
Communications planning
We offer guidance in planning and executing integrated communication strategies. Through traditional media, digital, and targeted activations, we ensure your brand is visible and delivers a consistent message.
Effectiveness tracking
We offer guidance in planning and executing integrated communication strategies. Through traditional media, digital, and targeted activations, we ensure your brand is visible and delivers a consistent message.
Capability training
Understanding the importance of continuous learning and growth, we facilitate customized training sessions to equip our partners with the necessary skills and knowledge in strategic marketing.
People
I've always engaged in dynamic environments. From managing international product launches for global brands to leading marketing transformations at major corporations, I've consistently sought opportunities to grow and make a positive impact.
I rose through the ranks at Asahi and became a board member in Romania. At Alza.cz, a leading CEE e-commerce retailer, I streamlined operations, simplified the membership program, and reduced the number of marketing activations, all while significantly increasing impact.
At Signifiqa, my goal is to help businesses turn obstacles into opportunities with our world-class expertise. I put my clients' needs first, on occasion even taking the unpopular stance of the "bad cop" if it will produce the best outcome.
I became fascinated by marketing during my studies at the University of British Columbia. The idea of improving people's daily lives by providing them with better products and services that truly meet their needs excited me.
I worked in brand marketing teams in Danone, Brown-Forman and Jägermeister. I quickly took on a senior role where I developed strategy and managed long-term projects.
My curiosity led me to the agency side. Signifiqa's commitment to helping clients succeed in a dynamic and complex world resonates with my own values and fuels my dedication to contribute to meaningful change.
Creativity has been my lifelong companion. After working as a Creative Director, I took a step forward and founded Addict Agency. I've steered its evolution from a purely creative entity into a comprehensive communication powerhouse.
I value collaborative relationships and believe they are key to unlocking deeper client understanding and fostering consistent, high-quality outputs.
I see Signifiqa as a unique blend of strategic expertise and creative quality. Together, we strive to push boundaries and shape the future of communication.
Get in touch with us
Interested in our work, having a query, or just curious? We would love to hear from you! Leave us a message or reach out to us directly via LinkedIn.