Simplify
complexity.
Unlock
growth.
Signifiqa is a boutique business consultancy that helps companies cut through complexity and prosper.
The Why
Complexity kills growth
Too many products. Too many campaigns. Too many channels. Businesses drown in priorities, but lose focus. Competition moves faster — while teams scatter energy and budgets.
We help leaders cut through complexity, focus on what’s significant, and unlock growth. Our method is simplification — of what you sell (brands, products, portfolios), how you market (plans, campaigns, messages), and where you sell (channels, routes, partnerships).
Because in business, focus wins.
The How
How we help you grow.
We bring order to the chaos of growth. By clarifying priorities, aligning decision-makers, and simplifying complex portfolios, we create the focus needed for consistent progress. With a clear path forward, you can unlock opportunities faster and scale with confidence.
simplification is our method
Simplify What You Sell
BRANDS · PRODUCTS · PORTFOLIOS
We prune portfolios, clarify brand architecture, and sharpen product propositions — so you focus on what truly drives growth.
Simplify How You Market
PLANS · CAMPAIGNS · MESSAGES
We cut bloated calendars, align messages, and concentrate resources on fewer, bigger bets that create real impact.
Simplify Where You Sell
CHANNELS · ROUTES · PARTNERSHIPS
We streamline channels, resolve overlaps, and build clear routes-to-market — so every customer touchpoint adds value.
Complexity won’t solve itself — that’s why we’ve built tools to cut it
COMPASS & Traffic Light
Our proprietary tools force you to face priorities without illusions. They help you decide what to start, what to stop, and where to invest more energy. With them, you not only sort projects and ideas more effectively, but also gain the courage to make decisions that have been postponed for too long.
COMPASS & Traffic Light offer a simple yet powerful framework for managing complexity – guiding your team step by step to focus only on what truly drives the business forward.
3 Cuts
A rapid method that quickly reveals weaknesses in your business, the truth about your customers, and creative opportunities usually hidden beneath the surface. The three cuts mean looking from different angles: financial efficiency, customer relevance, and ability to innovate.
The outcome is surprisingly concrete – you get a clear map of what works, what needs to change, and where new growth opportunities lie. 3 Cuts is the ideal starting point when you need quick clarity and direction on where to go next.
AI Guides
Our digital companions work 24/7, expanding your team’s capacity without hiring an army of consultants. They make our methods faster, sharper, and more accessible than the cumbersome models of large firms.
AI Guides blend human expertise with technology: they can instantly simulate scenarios, test hypotheses, and provide real-time recommendations. This means you always have a practical partner at hand – one that supports your decisions and eliminates wasted time and resources.
The Who
I’ve led marketing transformations across global brands, e-commerce, and retail. At Asahi, I rose through the ranks to the board in Romania. At Alza.cz, I streamlined operations, simplified the membership program, and cut back scattered activations — while increasing impact.
I know first-hand how portfolios, plans, and products spiral into complexity. At Signifiqa, my focus is helping businesses prune what slows them down, so they can concentrate resources on the few things that truly grow.
My career spans global brand marketing at Danone, Brown-Forman, and Jägermeister, where I built strategies and managed long-term projects. I learned that too many campaigns and ideas can blur impact.
What excites me is clarity: matching the right ideas to customer needs, cutting noise, and focusing on plans that move the needle. At Signifiqa, I help brands simplify their marketing calendars, align messages, and grow stronger by doing less, better.
After years as a Creative Director, I founded Addict Agency and grew it into a comprehensive communication powerhouse. I’ve seen how creativity can get lost in complexity — and how channels often work against each other instead of together.
At Signifiqa, I blend strategic clarity with creative discipline. My focus: cutting through channel sprawl and inconsistent messaging, building communication systems that actually work, and helping clients deliver growth with focus.
Get in touch with us
If complexity is holding your business back, let’s talk. We’ll show you how simplification unlocks growth.
You can message us directly or reach out on LinkedIn.